{"id":44431,"date":"2025-09-29T16:38:59","date_gmt":"2025-09-29T16:38:59","guid":{"rendered":"https:\/\/desarrollo5586.live-website.com\/?p=44431"},"modified":"2025-09-29T17:14:22","modified_gmt":"2025-09-29T17:14:22","slug":"madrid-is-winning-the-game-why-u-s-video-game-leaders-are-expanding-here","status":"publish","type":"post","link":"https:\/\/desarrollo5586.live-website.com\/en\/madrid-is-winning-the-game-why-u-s-video-game-leaders-are-expanding-here\/","title":{"rendered":"Madrid is winning the game: why U.S. video game leaders are expanding here"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44431\" class=\"elementor elementor-44431\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da0202f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da0202f\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0908402\" data-id=\"0908402\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1800b19 elementor-widget elementor-widget-image\" data-id=\"1800b19\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/investinmadrid.com\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1026\" height=\"504\" src=\"https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/Logo_invest_CM_PNG.png\" class=\"attachment-full size-full wp-image-37449\" alt=\"\" srcset=\"https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/Logo_invest_CM_PNG.png 1026w, https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/Logo_invest_CM_PNG-300x147.png 300w, https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/Logo_invest_CM_PNG-768x377.png 768w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b9f9e1\" data-id=\"1b9f9e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc432f elementor-mobile-align-center elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7bc432f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 567.6 567.6\" width=\"512\"><g><g id=\"Layer_2_00000128476315202531491510000008531801051533896102_\"><path d=\"m118.8 409.2h92.4v132h-92.4z\"><\/path><path d=\"m257.4 26.4h-184.8c-40.084.029-72.571 32.516-72.6 72.6v369.6c.029 40.084 32.516 72.571 72.6 72.6h6.6v-138.6c.029-18.213 14.787-32.971 33-33h105.6c18.213.029 32.971 14.787 33 33v138.6h59.4c10.935 0 19.8-8.865 19.8-19.8v-422.4c-.029-40.084-32.516-72.571-72.6-72.6zm-145.2 297c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm0-79.2c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm0-79.2c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm105.6 158.4c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm0-79.2c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm0-79.2c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4z\"><\/path><path d=\"m495 132h-105.6c-25.503.029-46.171 20.697-46.2 46.2v343.2c0 10.935 8.865 19.8 19.8 19.8h132c40.084-.029 72.571-32.516 72.6-72.6v-264c-.029-40.084-32.516-72.571-72.6-72.6zm-26.4 303.6h-52.8c-10.935 0-19.8-8.865-19.8-19.8s8.865-19.8 19.8-19.8h52.8c10.935 0 19.8 8.865 19.8 19.8s-8.865 19.8-19.8 19.8zm0-79.2h-52.8c-10.935 0-19.8-8.865-19.8-19.8s8.865-19.8 19.8-19.8h52.8c10.935 0 19.8 8.865 19.8 19.8s-8.865 19.8-19.8 19.8zm0-79.2h-52.8c-10.935 0-19.8-8.865-19.8-19.8s8.865-19.8 19.8-19.8h52.8c10.935 0 19.8 8.865 19.8 19.8s-8.865 19.8-19.8 19.8z\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">By: Invest In Madrid<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e257235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e257235\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218c4954\" data-id=\"218c4954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-160c2a6c elementor-widget elementor-widget-text-editor\" data-id=\"160c2a6c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Madrid region has emerged as one of Europe\u2019s leading gaming hubs<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>The United States remains one of the powerhouses of the global video game industry. In 2024, the U.S. market generated $107.6 billion in revenue, up 9% from the previous year, with projections reaching $153.9 billion by 2029, fueled by mobile gaming, the rise of esports, and ongoing technological innovation. With 205 million players and $59.3 billion spent on consoles, games, and accessories, the industry supports more than 350,000 jobs, cementing its role as a cornerstone of America\u2019s digital economy.<\/p><p><br><\/p>\n<p>This momentum is mirrored in the strategies of the industry\u2019s biggest players, who continue to diversify and merge to strengthen their market positions. Microsoft made headlines in 2023 with the historic $68.7 billion acquisition of Activision Blizzard, adding blockbuster franchises like Call of Duty and Candy Crush to its portfolio after its 2021 purchase of ZeniMax Media, known for Fallout.<\/p><p><br><\/p>\n<p>Sony, Nintendo, and California-based Electronic Arts (EA) round out the industry\u2019s top tier. Despite its maturity, the market keeps evolving, driven by subscription models, cloud gaming, and freemium offerings on mobile platforms. Meanwhile, Spain has positioned itself as Europe\u2019s third-largest video game market, generating over \u20ac2.4 billion in revenue in 2024. With more than 22 million active players, the sector directly employs over 11,000 professionals, plus thousands more indirectly.<\/p><p><br><\/p>\n<p>Against this global backdrop, the Madrid region has emerged as one of Europe\u2019s leading gaming hubs. Home to 25% of Spain\u2019s video game companies and 31% of its animation and VFX firms, Madrid accounts for 71% of the country\u2019s audiovisual industry revenue. This creative ecosystem\u2014supported by world-class infrastructure, near-universal fiberoptic connectivity, and a strategic location bridging Europe and Latin America\u2014has made Madrid a top destination for U.S. companies expanding into Europe.<\/p><p><br><\/p>\n<p>One of the most notable examples is Electronic Arts (EA), a global leader in digital entertainment and creator of iconic franchises like The Sims, Battlefield, and EA SPORTS FC. EA entered Madrid in 2018 with a Localization Studio that quickly became a strategic pillar for the company, adapting games and content for global audiences. Since then, its commitment has only deepened. In April 2024, EA opened its new Madrid headquarters, a 150,000-square-foot space designed by Norman Foster in the historic M\u00e9ndez \u00c1lvaro gas factory. The site brings together over 600 professionals from 41 nationalities, housing critical teams in localization, sports game development, IT, finance, and publishing.<\/p><p><br><\/p>\n<p>EA\u2019s connection to Spain goes beyond business. In 2023, the company became the main sponsor of LaLiga with the launch of EA SPORTS FC and rolled out the FC FUTURES program to support grassroots soccer, refurbishing community fields in neighborhoods like Vallecas and donating over 10,000 soccer balls to schools and academies nationwide. These initiatives underscore Madrid\u2019s value not just as an operational hub but as a space to connect brand, community, and innovation.<br>EA isn\u2019t alone in betting on Madrid. Saber Interactive Spain, a division of U.S.-based Saber Interactive, has expanded its development studio in Alcobendas, where more than 200 talented professionals work on creating cutting-edge gaming experiences. This growth highlights the region\u2019s ability to attract and retain top-tier talent in a fiercely competitive global market.<\/p>\n<p><br><\/p><p>Another major player, 2K, chose Madrid for its quality assurance (QA) studio near IFEMA, operational since 2020. The center not only ensures the technical excellence of its games but also reflects the company\u2019s culture of diversity, inclusion, and collaboration. 2K\u2019s mission is clear: to recruit the best talent from Madrid and across Europe to deliver world-class gaming experiences, working hand in hand with its global development teams.<\/p><p><br><\/p>\n<p>The arrival and consolidation of these industry giants are no coincidence. Madrid offers a rare combination of advantages: a deep creative talent pool\u2014ranking second in Europe for professionals in tech and creative sectors\u2014along with a robust academic base of over 320,000 university students, business-friendly regulations, and a thriving ecosystem that connects technology, innovation, and culture. Initiatives like Madrid In Game further amplify this momentum, promoting a transformative approach to gamification as a driver of social and economic change.<\/p><p><br><\/p>\n<p>This surge has positioned Madrid as a strategic hub for the international expansion of U.S. video game companies, offering not only a strong foothold in Europe but also a gateway to the Spanish-speaking market of more than 600 million people. In an industry defined by speed, innovation, and immersive user experiences, Madrid isn\u2019t just an attractive destination, it\u2019s becoming the new center of gravity for companies aiming to lead the future of gaming.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-448adc0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"448adc0\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-294ebaa\" data-id=\"294ebaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba59c3a elementor-widget elementor-widget-image\" data-id=\"ba59c3a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/investinmadrid.com\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1026\" height=\"504\" src=\"https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/Logo_invest_CM_PNG.png\" class=\"attachment-full size-full wp-image-37449\" alt=\"\" srcset=\"https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/Logo_invest_CM_PNG.png 1026w, https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/Logo_invest_CM_PNG-300x147.png 300w, https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/Logo_invest_CM_PNG-768x377.png 768w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f5e7f1\" data-id=\"1f5e7f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1624316 elementor-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1624316\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Invest in Madrid It is the regional office for the promotion and attraction of foreign investment in the Community of Madrid. The institution\u2019s mission is to serve investors interested in setting up or expanding their business in any of the 179 municipalities in the region, accompanying them throughout the entire life cycle of the project.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/investinmadrid.com\/en\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 511.999 511.999\" style=\"enable-background:new 0 0 511.999 511.999;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M437.019,74.981C388.667,26.628,324.38,0,256,0C187.62,0,123.332,26.628,74.981,74.98C26.628,123.332,0,187.62,0,256   s26.628,132.667,74.981,181.019C123.332,485.371,187.62,511.999,256,511.999c68.381,0,132.667-26.628,181.02-74.981   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class=\"elementor-icon-list-text\">https:\/\/investinmadrid.com\/en\/<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By: Invest In Madrid The Madrid region has emerged as one of Europe\u2019s leading gaming hubs \u00a0 The United States &hellip; <a href=\"https:\/\/desarrollo5586.live-website.com\/en\/madrid-is-winning-the-game-why-u-s-video-game-leaders-are-expanding-here\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Madrid is winning the game: why U.S. video game leaders are expanding here<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":44436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117,157],"tags":[],"class_list":["post-44431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-industry-analysis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Madrid is winning the game: why U.S. video game leaders are expanding here - Spain-US Chamber of Commerce in Miami<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/desarrollo5586.live-website.com\/en\/madrid-is-winning-the-game-why-u-s-video-game-leaders-are-expanding-here\/\" 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