{"id":42287,"date":"2025-06-22T04:01:53","date_gmt":"2025-06-22T04:01:53","guid":{"rendered":"https:\/\/desarrollo5586.live-website.com\/?p=42287"},"modified":"2025-06-23T22:03:52","modified_gmt":"2025-06-23T22:03:52","slug":"building-brands-in-the-u-s-that-move-people-and-markets","status":"publish","type":"post","link":"https:\/\/desarrollo5586.live-website.com\/en\/building-brands-in-the-u-s-that-move-people-and-markets\/","title":{"rendered":"Building\u00a0Brands\u00a0in\u00a0the\u00a0U.S.\u00a0That\u00a0Move\u00a0People\u2014and Markets"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42287\" class=\"elementor elementor-42287\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f2d2320 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f2d2320\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cb60771\" data-id=\"1cb60771\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb8d6dd elementor-widget elementor-widget-image\" data-id=\"eb8d6dd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/llyc.global\/en\/contact\/llyc-in-united-states\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/1729259898609.jpeg\" class=\"attachment-full size-full wp-image-42299\" alt=\"\" srcset=\"https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/1729259898609.jpeg 200w, https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/1729259898609-150x150.jpeg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcd2755\" data-id=\"fcd2755\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b23c781 elementor-mobile-align-center elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2b23c781\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 567.6 567.6\" width=\"512\"><g><g id=\"Layer_2_00000128476315202531491510000008531801051533896102_\"><path d=\"m118.8 409.2h92.4v132h-92.4z\"><\/path><path d=\"m257.4 26.4h-184.8c-40.084.029-72.571 32.516-72.6 72.6v369.6c.029 40.084 32.516 72.571 72.6 72.6h6.6v-138.6c.029-18.213 14.787-32.971 33-33h105.6c18.213.029 32.971 14.787 33 33v138.6h59.4c10.935 0 19.8-8.865 19.8-19.8v-422.4c-.029-40.084-32.516-72.571-72.6-72.6zm-145.2 297c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm0-79.2c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm0-79.2c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm105.6 158.4c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm0-79.2c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4zm0-79.2c-14.58 0-26.4-11.82-26.4-26.4s11.82-26.4 26.4-26.4 26.4 11.82 26.4 26.4-11.82 26.4-26.4 26.4z\"><\/path><path d=\"m495 132h-105.6c-25.503.029-46.171 20.697-46.2 46.2v343.2c0 10.935 8.865 19.8 19.8 19.8h132c40.084-.029 72.571-32.516 72.6-72.6v-264c-.029-40.084-32.516-72.571-72.6-72.6zm-26.4 303.6h-52.8c-10.935 0-19.8-8.865-19.8-19.8s8.865-19.8 19.8-19.8h52.8c10.935 0 19.8 8.865 19.8 19.8s-8.865 19.8-19.8 19.8zm0-79.2h-52.8c-10.935 0-19.8-8.865-19.8-19.8s8.865-19.8 19.8-19.8h52.8c10.935 0 19.8 8.865 19.8 19.8s-8.865 19.8-19.8 19.8zm0-79.2h-52.8c-10.935 0-19.8-8.865-19.8-19.8s8.865-19.8 19.8-19.8h52.8c10.935 0 19.8 8.865 19.8 19.8s-8.865 19.8-19.8 19.8z\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">By: LLYC USA<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Author: By Mike Houston<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CEO, LLYC USA<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae373cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae373cf\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d43971\" data-id=\"40d43971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b348f12 elementor-widget elementor-widget-text-editor\" data-id=\"5b348f12\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entering the U.S. market isn\u2019t just about expansion\u2014it\u2019s about transformation. For Spanish companies with ambitions to grow stateside, success requires more than a great product or reputation. It takes influence, cultural fluency and a brand strategy rooted in creativity, data and adaptability.<\/p><p>At LLYC, our own entry into the U.S. market began with acquisition. That brought all the expected challenges\u2014alignment, adaptation, acceleration\u2014and taught us lessons we continue to build on. But not every company follows the same path. Some enter organically, others through partnerships and many are still charting their course. No matter the route, the U.S. is a market that rewards brands willing to listen, evolve and lead with authenticity.<\/p><p>Below are five principles we\u2019ve distilled from our own journey and from working alongside companies at every stage of U.S. market growth.<\/p><ol><li><strong> From Reputation Management to Influence Building<\/strong><\/li><\/ol><p>In Spain, reputation is treated like a prized asset. It\u2019s carefully cultivated and tightly managed. But in the U.S., <em>influence <\/em>is the name of the game. And unlike reputation, influence isn\u2019t static. It\u2019s earned every day in the trenches through action, consistency and community.<\/p><p>We\u2019ve learned that to build real traction in this market, brands must move from managing narratives to participating in culture. It\u2019s about relevance over polish, consistency over control. The brands that win are the ones people trust, quote, remix and follow\u2014not just recognize.<\/p><ol start=\"2\"><li><strong> The Competitive Advantage of Cultural Intelligence<\/strong><\/li><\/ol><p>The U.S. isn\u2019t one market. It\u2019s a mosaic of subcultures, generations and lifestyles\u2014each with its own values, humor and references. A campaign that lands in Miami might feel tone-deaf in Minneapolis. What resonates with Gen Z could confuse Gen X.<\/p><p>This complexity can feel overwhelming, but it\u2019s also your greatest asset if approached with the right mindset. We call it <em>transcreation<\/em>. It\u2019s not just about translating your message, but reshaping it to resonate emotionally with local audiences. Cultural intelligence isn\u2019t a soft skill, it\u2019s a business strategy.<\/p><ol start=\"3\"><li><strong> Authenticity &amp; Brand Activism: Earning the Next Generation<\/strong><\/li><\/ol><p>Gen Z and Gen Alpha are active participants while they rewrite the rules of engagement. Over 70% reject inauthentic advertising. They expect brands to stand for something, and prove it.<\/p><p>They don\u2019t want ads\u2014they want voices. Successful brands have built trust not through slick campaigns, but through values-based action. These brands show up for their values, not just when it\u2019s convenient, but especially when it\u2019s uncomfortable.<\/p><p>To earn loyalty today, your brand must <em>act human<\/em>, live your values and stay consistent.<\/p><ol start=\"4\"><li><strong> Storytelling That Converts<\/strong><\/li><\/ol><p>Data drives decisions. Emotion drives action. The most successful storytelling in the U.S. combines cultural insight with data-backed creativity. It\u2019s not just about what you want to say; it\u2019s about what your audience already believes\u2014and how your brand fits into that narrative.<\/p><p>What do compelling brand campaigns have in common? They <em>lead with heart<\/em>, back it with data and drive measurable behavior change. In a market where performance is king, storytelling remains the crown, but only when it\u2019s rooted in truth and relevance.<\/p><ol start=\"5\"><li><strong> Generative AI &amp; the New Rules of Search<\/strong><\/li><\/ol><p>Perhaps the most disruptive shift in brand-building today is the rise of generative AI. More than 35% of search queries are now being answered by AI tools like ChatGPT and Gemini. And instead of searching keywords, users are asking questions.<\/p><p>This marks a seismic shift from traditional SEO to something new. Winning visibility in this landscape means becoming a source that AI trusts. That means creating question-based content, sharing original insights and being credible across platforms.<\/p><p>At LLYC, we even ran a test, asking AI to generate images of top brands. The result? The AI\u2019s output didn\u2019t always match the way brands saw themselves. It showed us how AI perceives your brand based on your digital footprint, and whether your messaging is aligned with market perception.<\/p><p>The lesson? AI will amplify whatever signals your brand puts into the world. Make sure they\u2019re the right ones.<\/p><p><strong>Influence and Negligence: A Real-World Warning<\/strong><\/p><p>With growing influence comes greater responsibility. One cautionary tale reminds us how quickly a brand can fall out of favor when it loses touch with its core audience. Earlier this year, Coca-Cola faced a social media boycott from the U.S. Latino community, triggered by unverified rumors. The spark wasn\u2019t the issue. It was the silence.<\/p><p>This incident reminds us: perception is reality. In today\u2019s market, trust is fragile. Brands must be culturally present, not just visible. Influence without responsibility isn\u2019t just ineffective, it becomes negligence.<\/p><p><strong>Final Thoughts<\/strong><\/p><p>To recap:<\/p><ul><li><strong>Influence beats reputation. <\/strong>Be part of the conversation.<\/li><li><strong>Cultural intelligence drives conversion. <\/strong>Build locally, scale intentionally.<\/li><li><strong>Authenticity attracts the next generation. <\/strong>Take stands. Be human.<\/li><li><strong>Storytelling converts best when it\u2019s both smart and human. <\/strong>Lead with emotion, back it with data.<\/li><li><strong>AI is powerful\u2014but only when guided by real creativity and strategic positioning. <\/strong>Use it to amplify, not replace.<\/li><\/ul><p>And remember, you don\u2019t have to activate nationwide from day one. Start small. Focus on one audience, one region, one cultural insight. Use it as a proving ground, then scale what works.<\/p><p>Whether you\u2019re exploring U.S. entry or optimizing your presence, we\u2019re here to help. Let\u2019s build smart, build local and build influence\u2014together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3efc8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3efc8a\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd18f90\" data-id=\"cd18f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-362fea3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"362fea3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/desarrollo5586.live-website.com\/en\/business-trends\/\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" height=\"512\" viewBox=\"0 0 512 512\" width=\"512\" data-name=\"Layer 2\"><g id=\"Icon\"><g id=\"Close_Guillemet\" data-name=\"Close Guillemet\"><rect id=\"Background\" fill=\"#bb2649\" height=\"512\" rx=\"150\" width=\"512\"><\/rect><path d=\"m274.33 258.45c.06-2.67-.94-5.25-2.79-7.18l-108.06-112.28c-1.96-2.04-4.58-3.07-7.21-3.07-2.47 0-4.94.91-6.87 2.73l-38.41 36.3c-1.96 1.85-3.09 4.42-3.13 7.11-.04 2.7 1.01 5.29 2.91 7.21l66.08 66.46-65.3 59.45c-4.05 3.69-4.38 9.95-.74 14.04l35.46 39.89c1.8 2.02 4.33 3.23 7.03 3.35h.44c2.54 0 5-.97 6.86-2.72l110.59-104.26c1.94-1.83 3.07-4.36 3.14-7.03zm-120.59 104.02-35.46-39.89 73.03-66.48-73.45-73.87 38.41-36.3 108.06 112.28zm247.6-111.2-108.06-112.28c-1.96-2.04-4.58-3.07-7.21-3.07-2.46 0-4.92.9-6.85 2.71l-38.62 36.3c-1.97 1.85-3.1 4.42-3.15 7.12s1 5.3 2.91 7.22l66.08 66.46-65.3 59.45c-4.05 3.69-4.38 9.95-.74 14.04l35.46 39.89c1.79 2.02 4.33 3.23 7.03 3.35h.45c2.54 0 4.99-.97 6.85-2.72l110.8-104.26c1.95-1.83 3.08-4.36 3.14-7.04s-.94-5.26-2.79-7.18zm-118.01 111.2-35.46-39.89 73.02-66.48-73.45-73.87 38.62-36.3 108.06 112.28-110.8 104.26z\" fill=\"#fff\"><\/path><\/g><\/g><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b6872e\" data-id=\"8b6872e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f13dcc9 elementor-widget elementor-widget-text-editor\" data-id=\"f13dcc9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>To complement this article and explore these ideas in greater depth, we invite you to watch the full webinar <strong>&#8220;<\/strong><\/em><span style=\"text-decoration: underline;\"><a href=\"https:\/\/youtu.be\/-0BDaRfCY94\" target=\"_blank\" rel=\"noopener\">From Reputation to Influence: How to Build Impact Brands in the USA<\/a><\/span><em><strong>&#8220;<\/strong>, organized by the <strong>Spain-U.S. Chamber of Commerce<\/strong> in collaboration with LLYC. The session offers valuable insights and real-world strategies for brands aiming to grow their influence in the U.S. market.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a0a524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a0a524\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9882069\" data-id=\"9882069\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d9c2ef elementor-widget elementor-widget-video\" data-id=\"7d9c2ef\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/-0BDaRfCY94&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e907a3f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e907a3f\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e02b7bf\" data-id=\"e02b7bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6753fad elementor-widget elementor-widget-image\" data-id=\"6753fad\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.llyc.global\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"628\" height=\"628\" src=\"https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/71544565_10156439599205009_2477501667939975168_n.png\" class=\"attachment-full size-full wp-image-26339\" alt=\"\" srcset=\"https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/71544565_10156439599205009_2477501667939975168_n.png 628w, https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/71544565_10156439599205009_2477501667939975168_n-300x300.png 300w, https:\/\/desarrollo5586.live-website.com\/wp-content\/uploads\/71544565_10156439599205009_2477501667939975168_n-150x150.png 150w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2d8c6a\" data-id=\"d2d8c6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67153da elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"67153da\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Together, we grow and protect the value of your business.  LLYC is your partner in creativity, influence, and innovation.  We aim to transform each day into an opportunity to nurture your brand. We believe boldness is the way to achieve it.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/llyc.global\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 511.999 511.999\" style=\"enable-background:new 0 0 511.999 511.999;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M437.019,74.981C388.667,26.628,324.38,0,256,0C187.62,0,123.332,26.628,74.981,74.98C26.628,123.332,0,187.62,0,256   s26.628,132.667,74.981,181.019C123.332,485.371,187.62,511.999,256,511.999c68.381,0,132.667-26.628,181.02-74.981   c48.351-48.351,74.98-112.639,74.98-181.019S485.371,123.332,437.019,74.981z M96.216,96.216   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class=\"elementor-icon-list-text\">www.llyc.global<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By: LLYC USA Author: By Mike Houston CEO, LLYC USA Entering the U.S. market isn\u2019t just about expansion\u2014it\u2019s about transformation. &hellip; <a href=\"https:\/\/desarrollo5586.live-website.com\/en\/building-brands-in-the-u-s-that-move-people-and-markets\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Building\u00a0Brands\u00a0in\u00a0the\u00a0U.S.\u00a0That\u00a0Move\u00a0People\u2014and Markets<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":42289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156,186],"tags":[],"class_list":["post-42287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building Brands in the U.S. with Influence<\/title>\n<meta name=\"description\" content=\"Discover how building brands in the U.S. requires cultural intelligence, authenticity, and strategic storytelling to influence people and markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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